The amounts charged for photos can vary greatly according to various criteria, such as the type of event/gallery, region and audience, among others.

We suggest that you know your audience to bring real values that are appropriate to the reality of your customers. Be sure to take into account the work you put into covering the event and any expenses you may have incurred.

When using COMMERCE, you can create promotional packages in addition to selling individual photos. The value previously determined in the price grid is the value of each individual photo. Now we'll see how the strategy works to create discounted packages, which will make your customers buy more photos and make you more money.

IMPORTANT: We suggest that you only create your promotional packages after you (and any other photographers at your event, if any) have uploaded all their photos and before activating the event.

After you upload all the photos, click on "PACKAGES":

The following window will be displayed:

The highlighted information is important for your package creation strategy, as it provides the average number of photos per person at your event. For example, in the event above, the average is 65 photos per person. In this case, it doesn't make sense to create a package with 100 photos, since no one will probably have that many photos to buy.

Then, you can create several discounted packages, defining the minimum number of photos that the package needs to have for the buyer to obtain the stipulated discount.

For example: let's create a package of 7 photos with a 10% discount, a package of 15 photos with a 20% discount, a package of 25 photos with a 30% discount.

Thus, the customer will have the following options: Buy a package of 7 to 14 photos and receive a 10% discount on the total price; Buy a package of 15 to 24 photos and receive a 20% discount on the total price; Buy a package of 25 photos and receive a 30% discount on the total price.

Another important option is the all photo package. The package of all photos allows, from a certain number of photos, the customer can purchase a package with all their photos, paying a fixed or variable price, depending on what you determined.

Here's how to set this up for your event/photo gallery. In the same window where you created the so-called "intermediate" packages, you will see the following information:

In the first information, you must determine the value for which you want to sell your package of all photos. In the second information, enter the number of photos from which the promotional package of all photos should be presented. In the third information, which is not mandatory, you can enter the minimum price for which you want your photos sold.

To define the minimum number of photos that the customer must purchase to access the promotional package, it is important to consider the average number of photos per person. In the example mentioned, the average is 65 photos per person. However, you need to take into account that some customers may have a smaller number of photos. Therefore, it is recommended that the minimum quantity of photos for the complete package is slightly greater than the minimum quantity of the last intermediate package created.

The minimum price is useful to avoid the value of each photo being too low, which can occur in cases of many photos in the complete package. For example, if the complete package starts from 30 photos for $150.00, with a minimum price of $2.00 per photo, a customer who purchases 30 photos will pay $150.00 (i.e. $5.00 per photo), while a customer who purchases 100 photos will pay $200.00 (because the minimum price for each photo is $2.00). However, it is not interesting to set a very high minimum price, as it may discourage the customer from purchasing the complete package in cases of many photos.

To define the best photo package strategy, it is important to understand the configuration of the event or gallery, have information about the average number of photos per person, consider the audience's preferences and test different prices and packages. Furthermore, it is important not to change packages after the event or gallery has been published to avoid service issues.

The Fotop team is available to help you define the best strategy for your business.